Richard Branson brings the iconic Virgin brand into new markets around the world to shake up the status quo. Virgin Hotels is positioned as the much-needed bridge between the current landscape of lifestyle and legacy hotels. With a focus on the fantastic, the global hotel lifestyle brand combines comfort and innovation with a unique mix of cultural influences, from fashion to music and everything in between.
Once ready for business, Virgin Hotels properties will feature the brand’s charismatic and contemporary style alongside innovative functionality, ample communal space and a signature restaurant, all wrapped in an efficient, personalized experience.
Christina River Exchange is thrilled to be able to assist in bringing this new hotel experience to two locations: Nashville and New Orleans!
Located in the historic Music Row area of the city, Virgin Hotels Nashville will deliver a one-of-a-kind hotel experience. The hotel will feature 240 chambers, the brand’s take on guestrooms, which will include both “The Dressing Room” featuring a full vanity, make-up desk and well-lit mirror, an extra-large shower with a bench, and his and hers closets designed by Poliform®, and “The Lounge”, which consists of Virgin’s patented designed bed, ideal for working, recharging, wellness and playing.
Virgin Nashville will also include multiple dining and drinking outlets such as the brand's signature Commons Club, a rooftop and pool, and - fitting for Music City - a speakeasy.
The design for Virgin Nashville is inspired by local musical influences and will maintain the brand’s innovative style.
Judi Crook, Interior Designer for MARKZEFF, says “Virgin Nashville’s design fuses modern industrial with a sleek, playful, and sophisticated style, aiming to create a unique and timeless design in which guests are sure to find endless visual variety and luxurious comfort at every moment.”
Virgin Hotels Nashville is expected to open in 2019.
Virgin Hotels New Orleans is situated in the city’s Warehouse District. The up-and-coming area sits directly next to the Central Business District and is home to a growing number of new restaurants, galleries and shops. Similar to Nashville, the new-build hotel will feature 225 chambers, the brand’s flagship space, Commons Club, a rooftop pool and lounge, gym, and dedicated meeting and event spaces.
The hotel’s design concept is to create a unique and immersive experience for guests, mirroring the history, food and music in New Orleans. Virgin Hotels’ Vice President of Design Teddy Mayer has tapped a local design firm, Logan Killen Interiors, to bring an authentic New Orleans flair to the project.
Virgin Hotels New Orleans is expected to open in 2020.